Tips for Property Owners: The Importance of Curb Appeal in Commercial Real Estate

At CCA, we work with property owners across Massachusetts who are looking to attract top-tier tenants, boost their property value, and maintain a competitive edge in the commercial market. One of the most overlooked—but incredibly impactful—factors? Curb appeal.

It’s not just about aesthetics. In commercial real estate, curb appeal influences first impressions, tenant satisfaction, leasing potential, and even long-term asset value. Whether you own a retail plaza in Wellesley, an office park in Newton, or a flex warehouse in Allston, improving your exterior presentation is a smart, strategic move.

Here are some key tips to help you elevate the curb appeal of your commercial property:

1. Start with the Landscaping

Neatly trimmed hedges, seasonal plantings, clean walkways, and fresh mulch go a long way in making a property feel maintained and welcoming. Being in Massachusetts, you’ll want to consider native plants that can handle our varied weather patterns and require less ongoing upkeep.

💡 Tip: Invest in professional landscaping at least twice a year—once in spring and again in early fall—to keep things sharp year-round.

2. Upgrade Your Signage

Outdated, faded, or poorly lit signs send the wrong message to prospective tenants and customers. Clear, modern signage that reflects the identity of your property (and your tenants) shows professionalism and pride of ownership.

💡 Tip: Use high-contrast colors and energy-efficient lighting to enhance visibility, especially in high-traffic areas.

3. Invest in Parking Lot Maintenance

Cracks, potholes, and faded striping are the reality of a Massachusetts’ winter but signal neglect. A well-paved, clearly marked lot adds a sense of order and safety—something tenants and their customers notice right away.

💡 Tip: Regularly sealcoat and re-stripe every 2–3 years, and stay ahead of snow and ice removal in the winter.

4. Refresh the Façade

You don’t need a major renovation to make an impact. Power washing the building, updating paint, replacing old awnings, and repairing any visible wear and tear can make your property stand out without a massive investment.

💡 Tip: Choose a modern color palette that complements surrounding properties but still makes your building pop.

5. Create Welcoming Entry Points

Doors, entryways, and lobbies are often the first interior touchpoints for visitors. Make sure they’re clean, well-lit, and inviting. Motion-sensor lighting, automatic doors, and accessible ramps all enhance the user experience.

💡 Tip: If your building has a common lobby, consider adding simple design touches like artwork, plants, and seating.

6. Add Thoughtful Outdoor Amenities

Benches, bike racks, planters, or even small patio areas show attention to tenant comfort and functionality. In a post-COVID world, outdoor gathering space is more valuable than ever.

💡 Tip: Tenants are increasingly valuing outdoor break areas for employees—especially in suburban office or industrial settings.

7. Stay On Top of Seasonal Cleanliness

Our weather can be unpredictable, which means spring debris, fall leaves, and winter snow all require swift attention. Staying on top of seasonal cleanup helps keep your property looking sharp year-round.

💡 Tip: Have a seasonal maintenance calendar or work with a reliable facilities partner who knows the local climate.

In a competitive leasing market, small exterior improvements can drive higher foot traffic, attract higher-quality tenants, and reduce vacancy periods. Curb appeal doesn’t just help lease your space—it can increase your property’s perceived value and actual rental income over time.

At CCA, we aim to help property owners maximize their assets with practical, market-driven insights like these. If you’re looking to enhance your property’s value or appeal, our team is here to help with leasing, advisory, and asset management strategies that work.

Need a curb appeal game plan tailored to your property?
Let’s talk.